COLD PLUNGE

Step into the power of cold at Eterna. Our ice baths are designed to help you unlock the incredible benefits of cold water immersion—whether you’re a seasoned pro or a complete beginner. Just a few minutes in the plunge triggers a cascade of physiological responses: reducing inflammation, increasing blood flow to vital organs, and activating brown fat (your body’s natural furnace for energy and fat loss). The cold stimulates the release of long-lasting dopamine, lifting your mood and sharpening your focus, while also triggering the production of cold shock proteins—key players in cellular repair and resilience. More than just a physical reset, regular exposure to the ice builds mental toughness, helping you step into discomfort with confidence. Ready to embrace the cold?